Thailand is one of the top ten non-EU countries sending students to the UK for higher education (HESA) and is one of the biggest markets in East Asia for ELT. The British Council Education UK exhibition is the largest 'Study in the UK' fair in Thailand and is one of the largest in the BC-SIEM network. This report aims to give an overview on visitors' profiles to the exhibition, how successful it was, and some key learning points.
Opportunities and insight