Thailand is one of the top ten non-EU countries sending students to the UK for higher education. (HESA) and is one of the biggest markets in East Asia for ELT. The British Council Education UK exhibition is the largest 'Study in the UK' fair in Thailand and is one of the largest in the BC-SIEM network.
The Education UK mini exhibition in August 2014 was attended by 2,000 prospective students and parents. 91% of the visitors said it was a high-quality event and 85% of them said the event delivered met their expectation.
This report is aimed to give an overview on visitors' profiles to the exhibition, how successful it is, and some key learning points. In addition to providing key statistics and information for exhibitors, the report will be useful for institutions which are considering attending the exhibition next year and for the British Council to do a self –assessment and to find the best ways to improve the next exhibition.