British Council Jordan recently held a schools road show and mini fair in March 2015.
This was the first year that a Road Show and a Mini Fair was held in Jordan, with we are pleased to report, big success and huge impact in the local private schools network. It met the expectations of most of the delegates and exceeding the expectations of others. The diversification of the target audience added a new dimension to the Road show and allowed interaction with an untapped focused market share that includes students enrolled in IB & SAT programmes.
There is growing interest from many international schools in Jordan to hold frequent road shows in an aim to serve their students interests to pursue their studies in the UK.
Opportunities and insight