British Council Italy recently held their “Study in the UK exhibition” in Milan on Saturday 28th February 2015.
Numerous schools, colleges and universities were present at the exhibition to meet over 2000 people at the Atahotel Executive in Milan. During the day visitors took part in numerous seminars on how to study in the UK. In total there were 2,200 visitors, 35 exhibitors and 10 different speakers.
The information sessions and the large number of UK institutions attracted media interest with articles from top national newspapers. The exhibition hall was used to its maximum capacity and there were big crowds for the information sessions, which though positive led to a few requests for “a two day event next time” or “a separate area for meeting agents”. Nonetheless, most exhibitors expressed an interest in attending future British Council education events next year.