British Council Greece held their annual Education UK exhibition in November 2016 in Athens and Thessaloniki.
The event, targeted at the HE market, hosted representatives from 56 UK institutions and positively engaged with prospective students, visitors and local partners, providing the audience with information on educational opportunities in the UK.
For the first time, we offered a series of school visits which attracted the interest of 13 participating institutions. We visited 8 Greek secondary schools targeting prospective undergraduate students and one College aiming to postgraduate recruitment.
The event attracted over 4,200 visitors which is the combined result of our externally commissioned marketing campaign and in-house promotion via our education services throughout the year. Alongside the main exhibition, a series of seminars and presentations were also held covering general themes about studies in the UK and subject specific.
Vivienne Stern, Director Universities UK and Delyth Chambers, Director Student Recruitment, University of Warwick actively engaged throughout the programme with students at public seminars and local partners and delegates at a networking reception.