In February 2015, British Council Ghana held a “Schools Tour and Mini Fair” in Kumasi and Accra.
The theme for this year’s publicity campaign was ‘The Track to Success’. This theme sought to position the exhibition as an inspirational springboard to a great educational and career opportunity in the UK.
A total number of 376 visitors registered for the Kumasi exhibition whereas 969 participants registered for the Accra exhibition, with 249 (Kumasi) and 725 (Accra) actually attending. As part of the exhibition, an international schools and corporate tour was also organised recording over 300 students participating in the international schools tour and over 60 employees in the corporate tour.
There was a total of 7 UK exhibitors at Kumasi and 19 in Accra. Most of the exhibitors recorded positive feedback, with most developing new, or building upon existing, relationships with the majority planning to return for future exhibitions.