The event was held in March 2016 in Taipei only, with 428 visitors and 20 institutions attending.
The two-day exhibition generated notably low foot traffic, indicating that a couple of education fairs held around the same time have impacted the attendance from both visitors and exhibitors.
Feedback given by 18 institutions concerned whether the market share for the UK is shrinking, whether agent-led exhibitions dilute interest in attending the UK specific exhibition, and the timing and level of promotion. For more details please refer to the report attached.
Opportunities and insight