The 2013 Kuwait exhibition was very successful overall. The total visitor numbers (3105) was a significant increase on last year’s total (2154), as more dedicated students visited the exhibition, and the quality of enquiries improved.
Feedback from the exhibitors proved positive and most expressed an interest in returning next year. Publicity and press coverage of the event was very good, including wide circulation through both newspapers and local television stations.
This year Alumni were invited to the reception along with the delegates at the HMA’s residence which provided an opportunity for delegates to interact and gain useful insights into current student mind set and opportunities in the education sector.
Opportunities and insight