This year we ran our first Study in the UK exhibition in Milan and it proved to be a successful event. The feedback from the exhibitors showed an overwhelming satisfaction with the event in terms of the number and quality of the students, which was achieved through the targeted marketing campaign.
Participating institutions observed that Italian students showed great interest in studying in the UK and that there is a high market potential for both undergraduate and postgraduate students.
In Italy, international qualifications are highly regarded and Italians are more and more attracted to studying in the UK. For this reason we are planning to establish the exhibition as an annual event so that students can benefit from this opportunity.