This year we have successfully introduced live streaming of exhibitors’ presentations via the Livestream platform (instead of running a face to face seminar programme during the day of the exhibition). In this way we successfully accommodated 18 requests for presentations from exhibitors, and also managed exhibition dynamic better because both visitors and exhibitors were able to stay focused on the exhibition stands rather than go back and forth to a seminar hall. Furthermore, the live-streaming was a way to add value for UK exhibitors because it enabled potential applicants beyond Sofia and beyond the exhibition day to see the presentations
Opportunities and insight