Education UK exhibition, Aug 2013 – post event report

We are delighted to announce that overall visitor numbers were once again up vs. last year. Saturday in particular saw an increase on 600 students over 2012, and Sunday also saw a smaller increase. Responses from the visitor survey confirm some recent trends, namely that subject area interest is diversifying away from business to other subject areas.

Some institutions reported that students on the Sunday were enquiring about next year. While we trust that this is useful in maintaining profile and capturing students early in the decision making process, we also acknowledge that the primary objective for most institutions is immediate enrolment during clearing. This with in mind we are closely evaluating the ideal dates for next year, in order to capture as many students as possible following the release A-level results or other key dates.

KITEC once again proved an attractive venue for students, with no evidence that the move from HKCEC in Wanchai two years ago has any effect on visitor numbers. While KITEC may have its limitations for exhibitors, such as difficulty in finding taxis, KITEC is in the heart of population areas and does not appear to detract from the event. HKCEC is unavailable for at least the next three years due to Hong Kong Trade Development Council’s Food Expo, which attracts in excess of 400,000 visitors.