“We’re selling education, not Mars bars.”
Vincenzo Raimo, Director of the International Office at University of Nottingham, did more than state the obvious in his keynote speech at the first British Council International Education Agent Conference in Guangzhou.
The conference, featuring 160 delegates from 12 East Asia countries and the UK, is the first of its kind to be organised by the British Council. With at least 40 per cent of East Asia students who choose to study abroad employing the services of agents, the industry is playing an increasingly influential role in the international operations of UK universities. The event served as a timely opportunity to bring together education agents and organisations from around the region, together with International Directors from UK HE institutions, to share best practice, market insights and lend credence and cohesion to a rapidly growing but often-misunderstood industry.
Please refer to the enclosed report to find out more.