Online video industry has demonstrated great marketing potentials in recent years in China. It is estimated by McKinsey research that there will be more than 700 million people in China who will be watching online video content in the coming year of 2015. The average Chinese user spends four hours a week watching online video content, such as movies, TV, and live sports - double the time spent by US users.
The British Council is delighted to invite you to join our promotional online event – UK Video Campaign in China 2013. This is the first pilot digital project with focus on video, which will help to highlight key aspects of UK various education sectors to key Chinese stakeholders, and will also promote the strength of UK education through interview.
Video campaign provides a digital platform to showcase UK educational excellence with a variety of videos. For various UK education sectors, we would ask for different contents of your videos with aims of profile raising, student recruitment and market developing. All the video materials will be promoted on three platforms: Education UK official website, Youku and UKer. Furthermore, all videos will also be translated with Chinese subtitles so as to eliminate language barriers for local students and parents.
We aim to reach more than 1 million online audiences through this digital projects.
For more information, please refer to the enclosed invitation.
Please complete the application form and return to May Huang by 31 May 2013 as confirmation. Please notice all forms should be sent back via emails and we do not accept fax or paper-based forms.
A confirmation letter by email will be sent to you upon receiving your completed application form by 10 July 2013.
Upon receiving of the application form, the content form will be provided to collect the content for the booklet. All content form will be sent to Ms May Huang by 1 September 2013.