UK Subject Campaign in LATAM and in the US.

Opportunities are now open to take part in the British Council’s, 'UK Subject Campaign', designed to promote the UK’s expertise in different subject areas to students in Mexico, Colombia and Brazil, and counselors in the USA. This campaign aims to demonstrate to students and college counsellors, the breadth and diversity of the academic offer in the UK – including courses, ares of expertise and the career opportunities that can be found.

We will spotlight a key subject area of the UK, reaching our audiences with an integrated offer of webinars, e-shots, social media content (Facebook and Instagram) and adverts across LATAM and the USA. For each key subject are we are offering up to two UK Institutions to join us, for each target market of the region.

Each subject area will have a week of dedicated content and promotion, with two slots available per subject in each market:

• Health Sciences
• Creative Arts 
• Sciences 
• Humanities 
• Engineering 
• Law 
• Business and MBA 
• Study English in the UK 

By purchasing a slot in the campaign you will receive:

1. Webinar Package

• From 15-20 minutes dedicated time in the webinar, and participation in the Q&A.
• The contact details of students/counselors who’ve signed up to the webinar, where they’ve given the appropriate permissions to share their details.
• A section of the e-shot, promoting the subject, the webinar – and your institution 
• Paid promotion of your institution as part of the regional campaign on social media (focused on promoting the webinar sign up page to collect leads).
• A section of content on the webinar sign up page, to present your institution

The total cost per webinar package is £900 + VAT.

2. Exclusive Package

• Guarantee exclusivity in the webinar (40 minutes), and participation in the Q&A.
• The contact details of students/counselors who’ve signed up to the webinar, where they’ve given the appropriate permissions to share their details.
• Exclusive section of the e-shot, promoting only your institution and the webinar.
• Paid promotion of your institution as part of the campaign on social media (promoting the webinar sign up page to collect leads).
• An exclusive section of content on the webinar sign up page, to present your institution.

This especial package will be offered for £1,700 + VAT – to guarantee only one UK participating institution and promotion. 

3. Sponsored Content

If you would like to get involved in the campaign, there will also be one slot per subject area, for one UKI to be feature in a dedicated paid promotional campaign – this could be ‘bolted on’ to a webinar package or a stand-alone promotion, as a featured institution of the week. This sponsored content will cost £300 + VAT.

If an institution is interested in participating across multiple countries, discounts will be applied:
3 countries - 5% off and 4 countries - 10% off.

LATAM's e-shot, content and social media ads will be published in local language, and all content (besides the webinar) should be translated into Brazilian Portuguese or Spanish. If you are unable to supply your content translated, we can offer this service for a small additional fee of £100 to cover the costs.

You can find more details on the 'Subject Campaign IES' document attached. This campaign will follow a similar structure with improvements of our first regional campaign - the Virtual Tour of the UK, you can also find attached to this call its results - so take a look to see what you could achieve.