UK English Summer Courses Promotion Opportunity – Vietnam campaign 2018

The British Council Vietnam is delighted to invite UK schools, colleges and ELT providers to promote your English summer courses for Vietnamese students in the ‘UK English Summer Courses promotion campaign’

Market background:

Statistics from UKVI showed a significant growth of 145% in UK short term student visa for Vietnam in 2016 as compared to 2015. The growing trend continued in the first 8 months of 2017 with 6% increase of short-term student visa applicants as compared to the same period in 2016. 63% of this visa type is Child student visa, i.e students of age group from 11 to 16 who definitely go for English summer courses in the UK.

In this context, the 'UK English Summer Course promotion campaign', running from January to March 2018 by the British Council Vietnam, will be a good opportunity for UK English Summer Course providers to promote your institution’s profile and especially to enhance your student recruitment for the summer 2018 intakes.

Participating in this campaign, ELT providers will have opportunities to interact with education agents and potential students who come to the Study UK Vietnam School, College and University Pathway Exhibition in March 2018. The campaign will also promote ELT providers’ profiles and courses to a wider audience via both printed materials and online marketing channels.

The participating fee is GBP1,800 for on-site activities (in two cities Hanoi and HCMC), and GBP700 for the advertising campaign, with flexibility for ELT providers to opt into all or selected services.

Promotion campaign:

1. Onsite marketing activities

• ELT Zone at the Study UK Vietnam School, College and University Pathway Exhibition – March 2018: An ELT Zone will be set up at the Exhibitions in Hanoi and Ho Chi Minh City to promote specifically UK English Summer Courses to prospective Vietnamese students, where ELT providers can counsel directly with exhibition visitors about English summer courses
• Networking with Education Agents: A networking event will be held with local education agents who have shown their interest in enhancing and broadening their services to English Summer Courses. The event will be connected to the Study UK Vietnam School, College and University Pathway Exhibition – March 2018.

2. Marketing Campaing

• Publication Advertisement in the booklet ‘My road to the UK’: Profiles of ELT providers and your English summer courses are advertised at section ‘UK English Summer Course’ in the booklet “My road to the UK”, which will focus to promote UK schools, colleges, university pathways and ELT providers. 1,000 booklets will be produced & distributed to students who visit the Study UK - Discover You Exhibition & Roadshow in Hanoi and Ho Chi Minh City in March 2018.
• Online marketing channels: UK ELT providers will be promoted through the digital marketing channels of the British Council including email marketing, monthly E-newsletters, agent e-newsletter, facebook ‘UKinmyeyes’

Participation fees:

• ELT providers can choose to participate in both or either of the two activities of the campaign.
• Please note all prices are exclusive of VAT, unless otherwise stated.

Application deadline: Friday 18 January 2017

For more details, please find attached the Proposal