According to the 2016 English UK report, China is now the largest source market for English language study in the Asia Pacific region and the UK’s fifth largest source market globally. In order to support UK institutions in accessing this market, the British Council, in partnership with English UK, has designed two promotional events to support the recruitment of summer programme students and groups. The events will target Beijing and Shanghai, two key English language study markets in China.
ELT zone at the China International Education Exhibition in Beijing
Each year at the China International Education Exhibition in Beijing, the British Council hosts the UK pavilion to showcase the strengths of UK education. This year part of the pavilion will be dedicated to an ‘ELT Zone’. The zone will showcase the UK’s ELT offerings to all visitors and ELT providers are invited to join the zone to individually promote their institutions.
Benefits to UK institutions
- Engage with Chinese students and parents to support recruitment
- Engage with agents to grow and strengthen your network in China
- Raise your brand profile in China at one of the year’s largest and busiest exhibitions
Highlights of the zone are as follows:
Activity | Details |
Video screenings | Promotional films about the school and programme |
Summer Programme Brochures | Programme brochures to be shared with parents and students; British Council will also display Study UK Learn English in the UK _ ELT booklet China version, see E-version |
Onsite counselling by institution representative or alumni | Face-to-face interactions with prospective students and parents (Participation in the counselling is limited to one representative from each participating institution.) |
To learn more about the exhibition, please visit the link below:
British Council staff will be on hand to provide support and answer general enquiries on UK education.
Boutique agent fair on 28 March 2018 in Shanghai
Event Details
- Date: Wednesday 28 March 2018
- Time: 13:00 – 18:00
- Location: Four Seasons Hotel, Puxi, Shanghai
- Audience size: 30-40
This fair has been developed after requests from Shanghai study abroad agents to bring delegations of UK ELT institutions to the city. Institutions will have 10 appointment slots with selected local agents to promote their brand and range of programmes and discuss areas of potential collaboration. The British Council will start recruiting in February 2018, with institutions receiving an agent list prior to the event enabling pre-event communication.
Participation Fee: £1,800 (excluding VAT)
Participation Fee includes:
- ELT zone at the China International Education Exhibition in Beijing
- Boutique agent fair at the Shanghai Four Seasons Hotel, with the Marcom e-Schedule online appointment system
- Farewell dinner with agents in Shanghai
- Social media promotion through British Council accounts
About the China International Education Exhibition
The China International Education Exhibition, approved by China’s Ministry of Education, is an annual event that provides Chinese students with the most authoritative, up to date and comprehensive information on studying abroad. The exhibition offers a platform for overseas institutions to promote their offerings to Chinese students. Last year 12,000 people attended the exhibition in Beijing, including students, parents, education agents etc.
The above events compliment other British Council events in the region including the Korea Summer School Roadshow 2018; please check more information through https://education-services.britishcouncil.org/ .
Interested institutions please contact Ms. Su Si su.si@britishcouncil.org.cn by Monday 12 February 2018 for registration.
Places will be allocated on a first-come, first-served basis.
For enquiries, please contact:
British Council China Coordinator
Ms. Su Si
T +86 (0)23 6399 7206