Register now for Study UK Week in Pakistan, an exciting new initiative scheduled from 23 to 27 September 2019!
The Study UK Week is a unique opportunity for UK higher education institutions to maximise brand presence at a point in time when students are planning higher education applications with counsellors and influencers on campus. This activity enables strategic visibility for participating institutions amongst the target audience of students from A-level and undergraduate campuses in Pakistan.
The Study UK Week will be conducted simultaneously in three major cities of Pakistan: Karachi, Lahore and Islamabad. It will provide efficient and effective outreach for participating UK institutions without the need for in-person representation. It features multiple marketing options to reach potential students. The activities are designed to be purposeful, direct and to successfully generate brand recognition.
Key Framework for Study UK Week:
- A minimum of 10 local campuses in each city will be hosting the week: these include O/A level schools and universities
- Outreach: 30+ campuses reached across Pakistan
- On campus engagement will be run by Study UK student ambassadors from each of the host institutes. They will be trained and briefed by the IES-Study UK Team in Pakistan
Benefits for participating UK institutions:
- Study UK Week provides a dedicated week at the start of the academic term to create impact and strengthen brand recognition for UK HEIs in time for the Pakistan exhibition tour scheduled for October 2019.
- Encourages effective brand recall and positive engagement for the target audience at all levels. It is an innovative model that supplements traditional methods of audience engagement and doesn’t require in-person representation.
- The platform is designed to deliver multiple clutter-breaking marketing options for participating UK HEIs to choose from.
- Ensures extensive outreach in the three major cities of Pakistan-building brand equity both digitally and via on ground activities.
- Study UK week is a unique opportunity for UK universities to explore recruitment leads for future enrolments and generate positive word of mouth among potential international students.
Participating options for UK institutions and their prices are as below. For more details on what is included in the options, please view the attached EOI document.
| Participating Options | Price per City (GBP +VAT) | Price for THREE cities (GBP + VAT) |
|---|---|---|
Option A Social Media Engagement | N/A | 375 |
Option B On-campus Branding | 300 | 900 |
Option C On-campus Engagement | 200 | 600 |
Submit your interest with selected options and/or queries via email to: Tooba Iqbal, Manager, Study UK-IES, Pakistan
Submit your interest by 15 August 2019. Register now!
| Attachment |
|---|
| EOI-STUDY UK WEEK PAKISTAN.pdf |