Study UK Guide 2019-20: An opportunity to increase your market share in Indonesia

As an emerging market for UK student recruitment, awareness of UK study options is still growing among parents, students and key influencers such as school counsellors and education agents. Therefore, it is important to increase awareness of your institution and your selling points to build student recruitment, as is informing the market about the UK education system, how to apply, scholarships, student life etc. Recognition of your institution via media such as Study UK Guide is aimed to lead for more enquiries at face to face events when you visit the market.

Hence, we are pleased to open advertising opportunities in our Study UK Guide 2019-20. This will include an online version and a print run of 4,000 in both English and Bahasa Indonesia as well as a dedicated post in the Study UK social media channels.

Distribution channels will include:

a) Five British Council internal events; two Study UK Roadshows, one Study UK Fair, one Study UK Counsellor Seminar and one Study UK Agent Briefing.

b) Up to 30 external annual events; schools fair, university fair, agents fair, government fair and other education fair.

c) Displayed at British Council trained education agents’ offices.

d) Displayed at selected 50 prominent international schools and local universities across Indonesia.

e) Dedicated post at Study UK social media; Facebook and Instagram.

f) E-booklet will be uploaded in the British Council Indonesia website, target download: 2,500

g) E-booklet will be distributed through direct emails to key influencers (education agents, schools and university) across Indonesia and British Council database.

Advertising options:

Content for advertisements are at your discretion however based on Indonesian student decision making you may wish to consider promoting any of the following:

a) Programme options/strength
b) Student/alumni experience and testimonials
c) Ranking
d) Scholarships
e) Campus environment and locations
f) Contact details which includes all social media channels 

*You can download last year Study Guidebook for reference through this link. 

Timeline:

Open opportunity to UK sector: April – July 2019
Design and production: August 2019
Distribution: Sep 2019 – July 2020

We encourage interested institutions to submit the booking form through this link latest by Thursday, 25 July 2019.