The British Council is delighted to invite UK institutions to contribute content to a new edition of the Study UK digital booklet.
Individual institutions are invited to list their profile or take out an advertorial page in the booklet which will be available through British Council China digital channels. Print copies will also be distributed from October 2020 to March 2021 at British Council education marketing events across China.
What is the Study UK digital booklet?
The Study UK digital booklet provides students in China with an overview of the UK education system, providing a detailed introduction to the different levels of study available as well as how to apply and up to date information on the visa application procedure.
The booklet is designed to support Chinese students who have an interest in overseas study with their decision-making process, and to support parents and other interested parties in learning more about UK education.
The digital booklet allows UK institutions to promote your offering in a more creative way through the inclusion of video as well as photos and text. The booklet will be available on British Council social media platforms and websites and is compatible with WeChat.
The digital booklet meets the needs of the current younger generation in China who prefer information available at their fingertips and engage with video more than image and text.
The booklet will be promoted to agents, school counsellors and students via British Council social media platforms and websites, and a QR code for download will also be displayed at education marketing events.
The digital version of the October 2019 edition can be viewed in the below link via mobile phones.
https://h.eqxiu.com/s/GNw3avRj
The digital booklet allows for: a promotional video, images and text. Please see the attached document below for an example of a profile page in the digital booklet.
Benefits
- Promote your institution in an interactive and compatible way across key Chinese social media platforms
- Reach over 65,000 readers interested in UK education through online and offline channels
- Promote your institutions’ offerings to a large number of potential students in China
- Increase your institution’s profile across China
Requirements
UK institutions will be required to provide the following content:
Type | Content requirements |
Profile listing |
|
Inside front cover advertorial page |
|
Centre-spread advertorial pages |
|
As the booklet will be produced in Chinese, it is recommended that participating institutions provide all content in this language. Alternatively, the British Council China can arrange chargeable high-quality translation services for institutions that submit content in English.
Please note that we retain the right to abridge content if it exceeds the stipulated number of words.
Costs
Items | Fee* | Invoice date |
Profile listing (full page size: 210mm x 145mm) | £900 |
Invoices will be issued once the booklet has been published in October 2020.
If you have any specific requests for the invoice date, please let us know.
|
Inside front cover advertorial page** (full page size: 210mm x 145mm) | £1,600 | |
Centre spread advertorial pages (one page advertorial and one page profile listing) (full page size: 210mm x 145mm)
| £1,300
|
*All prices are exclusive of VAT unless otherwise stated.
** Only one space is available and will be allocated on a first-come, first-served basis.
Please note:
UK institutions who have participated in the Study UK booklet March 2020 edition do not need to apply this time, as their institution profiles will be migrated onto the October 2020 edition. Please contact Mandy Deng at the British Council China (mandy.deng@britishcouncil.org.cn) should you want to make any updates to your institution profiles.
How to participate
Please send a completed application form to mandy.deng@britishcouncil.org.cn by 12 June 2020.
Please send a completed application form to mandy.deng@britishcouncil.org.cn by 12 June 2020.