Speak at the Study UK China Agents Conference

UK higher education institutions are invited to participate in panel discussions and presentation sessions at workshops for Chinese education counsellors, during the China Agents Conference, from 1–8 March 2024.

Background

In China, agents and high school counsellors play an important role in guiding students through their overseas education decision-making process. These counsellors are the front-line representatives for UK education, supporting the recruitment of quality Chinese students and are closely in touch with market sentiments.

In response to the increasing number of students from China considering applying for UK higher education institutions, the British Council provides regular professional development training opportunities for counsellors in China. These training sessions offer accurate and up-to-date information and resources to support counsellors in developing their knowledge of UK education and building their capacity to support their students who are interested in studying in the UK.

All workshops are face-to-face in Chinese to ensure high quality engagement and build trust between the UK higher education institutions and Chinese counsellors.

Study UK China Agents Conference

During the conference, UK higher education institutions will have the chance to participate in panel discussions and presentation sessions at a series of counsellor workshops, taking place at the following times and locations.

Presentation: admission

Presentation: subject areas

• Objective: Help further counsellors’ understanding of employment opportunities in the UK and China
• Please note that participating UK universities should share from a general perspective and represent the whole of UK higher education, not only their individual university. Speakers are expected to broadly cover topics but can use examples from their own university to illustrate broader points.
• Presentations should cover the below points (key points in BOLD):
  • China and UK employment trends
  • Links between industries and courses in the UK
  • Course structure (taking the course in your specific institution as an example)
  • Entry requirements (using the entry requirements of your institution as an example)
  • What students will learn and what skills they can acquire
  • Employment prospects

We encourage you to work with other representatives together to cover more subjects and industries, and cover additional key information that would help the audience to understand the subject area from student perspective.

Discussion with agents

Session to be proposed by UK institutions

Benefits to the speaker and institution

• an opportunity to showcase your expertise with agents and counsellors in China.
• an opportunity to raise your institution’s profile amongst agents and counsellors in China.

As the aim of this conference is to build counsellors understanding and facilitate connections through face-to-face communication, we are encouraging applications from speakers from UK institutions who are based in China and speak Chinese. Speakers who can attend events four cities will be given priority.

The final speakers will be voted for by school counsellors in China. There will be one candidate for each session on a waiting list.

Please note that participating UK universities contributions should be from a general perspective and represent the whole of UK higher education, not only promoting their individual universities. Speakers are expected to cover the topics generally but can use examples from their university to illustrate broader points.