'Avenues Unlimited – Around the World' is a program to Showcase Universities selected from across the world on Indian Television Channel - Star Plus. In this Audio Video Program, Universities can showcase their campus, facilities, talk about their faculties department and labs, sports facility, halls of residence and eating joints etc. There could also be interactive interviews with the Senior Management / Officials and chat with students /alumni.
Star Plus is the leading Indian Television Channel, reaching out to a 300 million people / viewers every week. Given the profile/status with its much wider & in-depth all India reach, this program on this channel could be very helpful in dissemination of information about the university and it certainly will help the university in raising their profile and brand awareness, which is an important and essential step / tool for the growth of International Higher Education / student Recruitment in India.
Opportunities for UK Institutions:
Star Plus Channel has offered the prime time slots on six weekends (Saturday & Sunday morning) for the series. It will be series / serials of twelve episodes (approx 30 minutes) and each episode would be divided in 3 slots (8/9 minutes per slot). One slot would be given to one university, so each episode will have 3 universities (8/9 minutes each).This program is scheduled to start from 3rd week of May till early July 2012.
The program is only for 6 weekends (Saturdays & Sundays – 12 episodes), so there are very limited slots (36 universities only from all over world).
Costs involved:
The telecast fee of any one/each slot of 8/9minutes per university will be USD 16000 for the first 4 weeks and USD 14000 only for the last 2 weeks.
Whom to contact:
The British Council is not directly involved, therefore kindly contact Pinku Biswas (Director, TALIEM) on pinku.biswas@yahoo.com or cal on +91 11 24526040