Russian press tour to British educational institutions, April 20-24

Call for interest: Russian press tour to British educational institutions, April 20-24.
We feel that the relationship with Russian journalists is very important for maintaining the high profile of British education in Russia. Therefore we're planning to organize a press visit to UK institutions. We're going to send 4 journalists from the leading general interest and business media with strong website presence in Russia interested in education accompanied by 1 BC staff.

Through this mission, we aim to promote awareness and develop a greater understanding of UK education amongst potential students and their parents. Our objective is to promote all aspects of study in the UK at each level of education. We also aim to promote individual institutions who will be taking part in this activity. After the visit the journalists will publish the materials about each institution visited.

For your information you can find below a list of participants of the previous Press Visit:

1. Afisha - is a monthly magazine published since 1999, it is created for the most intelligent and demanding audience. It is the leader among magazines and websites about news and social and cultural activities in Russia. The website, where material about the Press tour will be published, is monthly visited by more than 4,5 mln people.
2. Interfax – News agency with online news stream. The news feed has around 1000 subscribers among which all the leading Russian Mass Media, the biggest foreign Mass Media, and biggest financial institutions, government agencies, etc.
3. Sakvoyage SV – is the official magazine of the Russian Railways and the high speed train Sapsan. This is a contemporary glossy magazine which is distributed in the first class speed trains and it is targeting highly educated, demanding and intellectual audience with more than average income. It’s circulation is 60 000 copies.
4. Business Traveller – business edition covering different topics related to finance, news and business education. It’s audience have more than average income and it is potential target audience for (but not only) business English, MA, MBA programmes. Many of them are considering UK education for their children.

Participation fee is 940 GBP (excluding VAT) covering the direct costs of this visit.

Each hosting institution is also expected to provide accommodation for one night for the group of 5 people, transfer from/to rail station if applicable and we would be grateful if lunch during the visit can be provided as well.

We would be grateful if institutions who are interested in hosting the press visit would arrange the visit activities in their institution (suggested activities include tour around the institution / campus, meetings with staff and if you have students from Russia, make sure you include them).

The group will visit 5 institutions.

We think that this is a great opportunity to promote your institution. If you would like to join the project, please email Anastasiya Nikolaevskaya anastasiya.nikolaevskaya@britishcouncil.ru