Study UK #ReadyForYou is a British Council campaign running across East Asia from June to September 2020 to support the UK education sector with conversions of international applicants for the autumn 2020 intake.
Findings from the British Council's recent market sentiment survey have provided clarity on international students' key concerns about studying in the UK at this time and provided focus for our student facing campaign over the coming months. Our content is centred around three key messages: Open, Safe, Trustworthy. The tone and ‘energy’ of the messages and approach are that the UK is ready to welcome every single individual student to the UK.
The #ReadyForYou campaign is focused around social media messaging across the British Council's student-facing channels, accompanied by a suite of student and student influencer engagement activities to support prospective students in accessing positive, timely and accurate guidance to assist with their decision-making process.
Below is the first video example from photos that have been submitted. Institutions who have not yet contributed are invited to send in their photos.
Thank you to all institutions who have contributed to date!
Join the campaign using #ReadyForYou
We invite all UK education institutions to join our "We are #ReadyForYou" message to prospective international students through the following steps:
- Take a photo with the hashtag #ReadyForYou visible (e.g. written on paper). It would be great to have institution/organisation staff in the picture, along with your branding if possible.
- Share the photo with Helen Yang, Study UK East Asia Senior Marketing Manager, at helen.yang@britishcouncil.org.cn by Monday 27 July.
- The British Council will compile the submitted photos to be shared on the British Council's student-facing channels between July and September 2020.
- Re-share the images on social media!