International Education Services is offering specialised direct marketing packages to help you reach thousands of future international students during Clearing. Our e-shots and Facebook posts are targeted to a high-quality audience dedicated to studying in the UK: students ready to flourish at your institution. E-shots have an average open rate of 30%, with an average click-through rate of 6%.
We offer regional bundles of one e-shot with a promoted Facebook post running for one week through the Study UK Facebook page. Our regions are the Americas, East Asia, Europe, MENA and Sub-Saharan Africa and South Asia: your promotion will go out to all available countries in your chosen region, and you can target multiple regions in line with your strategic aims. See below for more information and prices.
E-shot target countries | E-shot reach | Facebook target countries | Cost for one-week campaign | |
South Asia | 3 | 15034 | 3 | £2,600 plus VAT |
Americas | 3 | 10446 | 3 | £2,500 plus VAT |
MENA and SSA | 11 | 28029 | 11 | £7,000 plus VAT |
Europe | 10 | 13427 | 10 | £5,000 plus VAT |
East Asia | 7 | 26434 | 12 | £7,500 plus VAT |
We will be featuring one institution per week in each region during 2 July-20 August: slots will be allocated on a first-come, first-served basis so contact us now to find out more and book your campaign. As part of the package, British Council staff will provide consultation on marketing messages that appeal to students in the region, based on local market knowledge. Suggested topics for content include
- tips for clearing
- employability
- alumni achievements
- stories from students who have gone through the Clearing process.
Please check our technical requirements for marketing materials and content deadlines. Translation is included for markets where this is necessary.
Book now and stand out from the crowd during Clearing
Target countries by region
- South Asia: Bangladesh, India, Pakistan
- Americas: Brazil, Colombia, Mexico
- MENA and SSA: Bahrain, Egypt, Jordan, Kuwait, Morocco, Qatar, Saudi Arabia, UAE, Ghana, Nigeria, South Africa
- Europe: Azerbaijan, Bulgaria, Cyprus, Greece, Italy, Kazakhstan, Poland, Romania, Spain, Turkey
- East Asia: Brunei*, Hong Kong, Indonesia, Japan, Malaysia, Myanmar*, Philippines*, Singapore, South Korea*, Taiwan*, Thailand, Vietnam
*Facebook only
| Region | Averrage open rate | Average click rate |
|---|---|---|
| Americas | 35% | 5% |
| East Asia | 27% | 5% |
| Europe | 39% | 6% |
| Europe | 39% | 6% |
| MENA | 29% | 5% |
| South Asia | 20% | 5% |
We will need you to provide materials for the campaign 3-4 weeks in advance in order to ensure enough time for translations and campaign drafts. See the table below for deadlines.
| Date content goes live | Deadline for materials |
|---|---|
| 2 July | 11 June |
| 9 July | 11 June |
| 16 July | 18 June |
| 23 July | 25 June |
| 30 July | 2 July |
| 6 August | 7 July |
| 13 August | 14 July |
| 20 August | 21 July |
Book now or contact us to find out more.