‘Inspiration UK’ is a study in the UK guide which has successfully engaged an audience of thousands across Taiwan. Distributed throughout the year, the guide has been well received and sought after by the audience at events and activities organised and joined by British Council.
What is new to the 2016/17 edition?
Featured stories of students and alumni will be weighted more alongside interviews with industrial professionals in chosen subject areas. The guide will be structured according to level of study, from English learning to tertiary education.
Why promote with Inspiration UK?
• Affordable marketing opportunity
• Audience reach year round
• Sector-specific segmentation
• Joint promotion with local stakeholders
The Inspiration UK guide highlights institutions’ areas of strength and markets their offers at affordable cost as opposed to other media platforms. With year-round circulation and sector specific profiles, information on UK education can be made readily accessible for audiences navigating content of interest whilst building profile for advertising schools, colleges and universities.
Students, parents and educators in Taiwan have been extremely positive that British Council continues its efforts in provision of neutral and trusted sources of information on UK education, institutions and services providers. Participation and support from UK institutions not only highlights the excellence of UK education but also adds great value to British Council’s work in Taiwan.
Distribution
• 14 study abroad centres in local universities
• 3 public libraries in partnership with British Council
• Events and outreach presentations led or co-organised by British Council
• Education agents
• Study abroad fairs in local universities
• Information sessions hosted by government bodies
Promotion
• British Council website
• British Council Facebook
• Education UK website
• 25,000 British Council e-newsletter subscribers
• British Council organised exhibitions
The Inspiration UK guide will be made available at the European Education Fair 2016.
Specification
• Print size: A5 - 148 mm (W) x 210 mm (H)
• Number of copies: 7,500
Fee (plus VAT)
£600 for one page of student/alumni profile + one page advertisement.
£600 for double page advertisement.
£350 for one page advertisement.
The cost includes printing, mailing and management fee.
Booking for a place
Please complete and return the attached booking form to Carol Lin by 15th August 2016.
Institutions wishing to book for an advertisement please complete the attached booking form and return it to Carol Lin (carol.lin@britishcouncil.org.tw) by 15th August 2016.