British Council Korea will be publishing Summer School promotional leaflets/brochures in Korean, which will be the essential material to recruit students for Summer School programmes in 2018. We are offering institutions of all levels - from boarding schools to universities – a 6 page Korean brochure to promote your summer school programme. Each institution will be assigned with 1 page, and all information will be translated by experienced British Council staff to keep the texts concise and reader friendly.

 

Interest in studying abroad for language programmes continues to grow in Korea reaching nearly 7,000 students last year according to statistics of Ministry of Education, and translated brochure represents an excellent opportunity to directly reach a broad range of prospective students, including junior/senior high school students, university students and working professionals and parents. Institutions are advised to send a pdf version of any brochure you have in English for reference. 

 

Context

This publication is regarded as the essential promotional material to studying in the UK and is a key resource used by schools, universities and agents when counseling students interested in studying in the UK. Especially, there are growing feedbacks from local school teachers and parents that they prefer to read information in Korean, and localised brochures will be extremely helpful.

 

Contents of the Brochure

  • Overview of your Summer School Programme
  • Tuition Information
  • Outstanding images of campus, academics, dormitory
  • Contact details of the institution
  • Contact details of British Council office in Korea for general enquiries

 

Sample images

(We will add creativity in design with new Study UK branding to differentiate from any other brochures, and the layout can vary depending on a number of participating institutions. With more than two institutions, the front and back cover will be British Council branded with institution logos.)

 

 

 

 

 

 

Brochure specifications:

  • Dimensions: W150mm × H200mm
  • Total pages: 8
  • Print run: 3,000 copies
  • Shelf life: 16 months

 

Distribution plan

 

Printed version (3,000 copies)

2,000 copies will be posted to secondary schools, junior colleges, universities and study abroad agents throughout Korea. The remaining 1,000 copies will be distributed through the following channels:

 

  • In-house study abroad seminars at the British Council, Seoul
  • External study abroad events organised by universities and schools throughout Korea (30-40 events)
  • British Council Korea front of house display
  • British Council Teaching Centres (6 Centres total with 5,000 students)

     

Digital Campaign

A link to the digital version of the brochure will be posted on the British Council Korea website and it will be promoted through a dedicated digital campaign utilising the following channels:

 

  • British Council corporate e-flyer (17,000 subscribers), Facebook (43,000 followers), Blog (20,000 reach) and Instagram (1,650 followers) accounts
  • Monthly e-newsletter to prospective study abroad students (2,500 subscribers)
  • e-brochure on Study UK’s Kakao Talk plus page
  • Direct emails to institutions throughout Korea. Institutions will be encouraged to share the link to the brochure with their students and post on their websites.

 

Digital Campaign Examples (for full details of examples, please refer to the attached file)

 

 

Service Fee

 

Service fee for localised brochure is GBP 600 +VAT and it includes:

 

  • High Quality translation by British Council staff
  • Design and editing
  • Printing fee
  • Distribution fee
  • Admin cost

 

Please Note

  • This publication will run with minimum two applications
  • The Deadline for application is 31 January, 2018 and the brochure will be ready to be distributed from 1 April, 2018 targeting students for summer enrolment.

     

     

    Applications

    If you would like to sign up for this opportunity, please write to:

    Youngah Kim

    Education Manager

    British Council Korea

    Email: Youngah.kim@britishcouncil.org   

    Tel: +82 3702 0695

       

Attachment
Summer School Brochure_Korea_2018.pdf