We are pleased to provide UK institutions with several platforms to promote themselves through a variety of online channels. The majority of Korean students search information online before they decide on which university to apply, therefore, having constant exposure on popular websites is extremely beneficial for student recruitment. As each institution has different goals and objectives there is no "one size fits all" package, rather institutions can choose from a range of platforms and content such as dedicated postings with photos, video clips and other interactive channels.
Platforms
NAVER: NAVER is the most popular online/mobile platform in Korea. The portal has since grown to offer a variety of related resources including online communities, news, shopping resources, knowledge search, maps, books, email service, and browser toolbars. In July 2014, the search engine handled 77% of all web searches in South Korea. British Council is an official partner of NAVER for UK/Korea 2017/18 Creative Futures, to provide online users with access to a range of diverse British contents from culture and arts, education, and to life style through its platforms such as TV cast and N Post.
Kakao Plus Channel: Kakao Talk (plus channel) is an extremely local friendly platform to deliver news and information. We are operating 1:1 chatting system where students can ask any questions, and British Council staff will respond within 24 hours. Also, students can simply type in event names in the system, and it will load related information that was pre-saved by British Council.
Korean Billy, a celebrity YouTube star with more than 100,000 followers, communicating to audience through his two main YouTube channels. He is known as a British dialect genius and gained popularity by introducing various British style English. He was recently invited by University of Cambridge as a cultural ambassador, and BBC featured him for his unique sensation in Korea.