Promote your institution through education agents in China

Looking to promote your institution’s offering to students in China? Look no further than the British Council’s agent promotional services.

Background

Agents play an important role in guiding students through their decision-making process. In China, around 60 per cent of students use education agents for their overseas study applications, according to the British Council’s recent Student Insight Survey, making them the frontline ‘sales representatives’ for UK education.

The British Council works closely with education agents in China, supporting them through training workshops and keeping them informed of developments in the UK using a half-yearly e-newsletter and social media platforms such as WeChat, currently the most popular social media platform in China.

Opportunity

These channels are also available to UK institutions wishing to expand their promotional activity in China. The British Council offers the following services:

Service Fee
agent e-newsletter: £500 per issue (one page or one listing)
agent WeChat: £400 per post

As the final issue of this year’s agent newsletter series will be published in December 2015, for a limited time only we are offering UK institutions a special Agent Promotional Package, which includes both of the above services at a discounted rate of £500.

Details of available services

Agent e-newsletter:
• launched three years ago and popular with education agents in China
• reaches more than 500 licensed agents across the country
• distribution on a half-yearly basis

Offer (choose one):
• One advertorial page in one issue of the agent e-newsletter, featuring an introduction to your institution and any special programme you wish to highlight.
or
• One profile listing in one issue of the agent e-newsletter, featuring an introduction to your institution and general information, such as available courses and any scholarships along with the application requirements.

Please note, content is limited to 500 words in English or 400 characters in Chinese. Photos and video links can be included.

Agent WeChat:
• British Council’s official account aimed at education agents in China
• distribution on a weekly basis
• more than 5,000 followers (majority of which are education consultants for agencies and language schools)

Offer:
• One post on the agent WeChat, featuring an introduction to your institution and any courses or other content you wish to highlight, along with contact details and a website link.

Please note, content is limited to 500 words in English or 400 characters in Chinese. Photos and video links can be included.

Additional services

Besides access to the above agent platforms, the British Council also offers tailor-made services to UK institutions seeking to develop their agent market in China.

A list of licensed agents in China, including those who have been trained by the British Council, is available free of charge on request.

For more information, please contact wu.xinping@britishcouncil.org.cn