Press Tour to UK educational institutions (February - March 2018)

A number of Russian students studying in the UK has increased rapidly during 2017 and more than doubled compared to the last year. British education has always been prestigious for Russian students and a lot of students, who are extremely digitally involved, and parents, who are main decision-makers, are looking for the best opportunities to study would like their children to study in the UK. In this perspective an excellent reputation of educational institutions and having promo articles in Russian language has become very important for making a decision.

The British Council Russia would be happy to assist British educational institutions in giving a special promotion on the Russian market and offers an exclusive chance to your institutions to participate in a special Press-tour for Russian media and to raise awareness about your achievements, contribution and expertise among potential students and broader Russian audience.

By undertaking profile-raising activities in Russia, educational institutions will increase their brand awareness and will become more trusted. Having publications in target Russian media gives a chance to showcase the variety of opportunities, unique facilities and special features that universities, colleges and schools can offer as well as their impact in education. Due to forthcoming UEFA World Cup 2018 that Russia will host soon, those educational institutions that has excellent sport programmes and facilities as well as football academies and attractive collaborations with football clubs will be of the highest interest.

We are aware that brand awareness and information from the influential media are extremely important to Russian students and their parents, thus we would be happy to provide a relevant promotion to your educational institution and to increase its popularity through the solid publications in significant and target media. We are working closely with the most famous and popular Russian media, for example analogues of such British media as BBC, Forbes, L'Officiel, Marie Claire etc.

The British Council will send 4 journalists from the leading media with strong print and website presence in Russia interested in education accompanied by 1 British Council staff member.

Through this mission we aim to promote awareness and develop a greater understanding of UK education amongst potential students and their parents, we also aim to promote individual institutions and their achievements which will be taking part in this activity. After the visit the journalists will publish the thoughtful materials about each institution visited. The approximate PR value of these publications is over 62 000 GBP this year.
We think that this is a great opportunity to promote your institution on the Russian market and to increase the number of Russian students!

The group will visit 5 institutions.
Next tour dates: 26 February – 2 March 2018.

Participation fee: £ 1 000 exclusive of VAT