We believe that good relationships with Russian journalists are very important for promoting British education in Russia. Therefore we are planning to organise a press visit to UK education institutions on 12-16 November 2012. We are going to bring 4 journalists from well-known national media with strong online presence accompanied by a BC representative.
We aim to raise awareness and develop a better understanding of UK education amongst potential students and their parents. We also aim to promote individual institutions who will be taking part in this activity. After the visit the journalists will publish materials about each institution they visited. The approximate PR value of these publications is 51 000 GBP.
The list of participating newspapers/magazines will be available shortly.
Participation fee is 1,094 GBP covering the direct costs of this visit. Each hosting institution is also expected to provide accommodation for one night for the group of 5 people, transfer from/to rail station if relevant and lunch during the visit.
We will be grateful if institutions who are interested in hosting the press familiarization trip will organise tour around the institution / campus, meetings with staff and students. We think that this is a great opportunity to promote your University.
For further information and submitting your applications please contact Nikita Shileev, Projects and Partnerships Manager, SIEM
The deadline for applications is 10 October 2012.