Pre-event subsidised television advertising opportunity in Indonesia

The British Council is running a £40,000 UK Higher Education public awareness TV campaign in March prior to the Education UK Exhibition. This will feature UK alumni working in a variety of sectors in Indonesia. We have negotiated  very good deals with  major TV companies and are asking for a small contribution to  the cost from participating universities.

Concept: 16 UK alumni interviewed in their work places talking about success.
The final screen will advertise  the Education UK Exhibition with legend   “Meet the university of  XXXX at the  Education UK Exhibition  on 23rd and 24th March “. 
Universities not attending the exhibition may also participate. The legend in the final screen for those not attending the Exhibition will read “Contact XXXX University at www.xxx.ac.uk (or university’s preferred contact details)”

Cost: This will require a contribution of  £1,000 from  each university for each alumnus featured. A contribution of £1,000 will give the institution air time to the value of £5,000. 

Target audience:  A, B professionals, parents and  youth.
Key messages: Success, Accessibility, Choice
Advert focus: Alumni talking about success
Location: Alumni’s working environment.
Duration: 10/15 seconds each advert  (over 2 week period)
Total campaign value: £40,000 (discounted 50% from £80,000) + production costs (£5,000) funded by the British Council Indonesia. Total contribution from UK universities is £16,000.
Channels: RCTI or Metro TV (TBC)
Coverage: Nationwide, 

Final choice of alumni participants will rest with the British Council Indonesia.

Important selection criteria will be:

• They currently hold a position that other would aspire to.
• They present a suitable image for UK HE.
• They are able to communicate appropriately in this medium.
• They can obtain permission from their employer to film at their workplace.
• They work in Jakarta.

Priority will be given to institutions exhibiting at the UK Education UK Exhibition.

Although this is ostensibly an HE campaign any FE colleges or school with suitable alumni are welcome to participate.