Partnership opportunity in Singapore

The Marketing Institute of the Singapore Business School (MISBS) seeks a UK partner to help develop a top-up degree in sales, marketing, business innovations and entrepreneurship, to be conducted at their Singapore campus for current diploma holders, as well as industry professionals.

As the national body representing sales and marketing professionals in Singapore, they have an extensive network and industry links to promote and implement the programme, with the aim to further enrich the educational and professional landscape. 

The top-up degree will give students who have completed their diploma an opportunity to further enhance their qualifications in their chosen field of study and significantly boost their employability in a competitive global marketplace. 

Potential forms of co-operation
1. Programme delivery: offering the university's marketing and business programmes/modules in Singapore as part of this partnership.
2. Faculty exchange and joint teacher training programmes: giving faculty members from both institutions the opportunity to teach and learn in diverse cultural and educational settings.
3. Research collaborations: joint research initiatives and collaborations, facilitating knowledge sharing and contributing to industry-specific research projects that benefit both sides.
4. Industry engagement: collaborative efforts such as selected guest lectures, international internships, industry-focused projects, and cross networking opportunities for students.

Benefits for the UK partner
Singapore is a regional hub in many sectors, and As MISBS is the current education chair of the Asia Marketing Federation, partnering with this institution can bring a range of benefits.
 - Institutional visibility: the partnership offers an opportunity for the UK university to enhance its visibility and reputation within the sales and marketing industry across the region.
 - Industry connections: partnering with the national body representing sales and marketing professionals in Singapore provides the UK university with an avenue to explore partnerships with local companies within the sector.
 - Potential cultural exchanges: short-term exchanges, study tours, and joint activities that could create a rich multicultural environment that enriches the educational experience and prepares students for global careers.

Expected contribution from the UK partner
 - Curriculum development: provide guidance on the top-up degree’s course structure, learning outcomes, teaching strategies and assessment methods.
 - Faculty engagement: facilitate faculty collaborations by encouraging their academic staff to participate in joint research projects, conferences, and seminars.

MISBS’s contribution
 - Programme implementation: MISBS would take responsibility for implementing the joint programmes and ensuring they align with local regulations and requirements. They would also handle logistical aspects such as marketing the programme, student applications and admissions.
 - Industry connections: MISBS can leverage its local industry connections to facilitate internships, industry projects, and guest lectures.
 - Resource allocation: MISBS would allocate resources for programme development and contextualisation, relevant faculty training, and student support.

About MISBS
MISBS is at the forefront of transforming the landscape of marketing education and professional development. Celebrating over 50 years of excellence, MISBS positions itself as a beacon of innovation and leadership in the industry, both in Singapore and regionally.
Their curriculum is designed to empower the next generation of marketers with innovative skills and real-world insights. They do this by integrating academic rigor with practical, industry-relevant experiences, ensuring their graduates are ready to make their mark. Through their extensive network of alumni and corporate partnerships, MISBS provides significant access to career opportunities and professional growth.

As the national body of sales and marketing in Singapore, their influence and activities extend beyond education. They actively contribute to shaping industry standards and practices, advocating for ethical marketing, and driving innovation across sectors. Engaging with MISBS means connecting with a vibrant community of leaders, thinkers, and creators who are passionate about pushing the boundaries of what’s possible in marketing and beyond. 

For more information, visit https://mis.edu.sg/ 

Timeline
The entire timeline, from initial discussions to the rollout of the top-up degree, can span approximately 12 to 15 months, considering the various stages of development, approval, marketing and programme delivery. The aim is for students to sign up for the programmes in Q3 of 2025.