The British Council, Japan will publish the second edition of our highly popular "University Short-term Study Guidebook" in January 2017 and we are offering up to 22 universities space to promote their programmes.
This initiative is in response to the significant recent growth in the university short-term study abroad market in Japan. According to the Japan Student Services Organisation (JASSO):
・The number of Japanese university students studying abroad on short-term courses (from 1 week to 1 year) has doubled since 2010 with over 80,000 students enrolling on short-term programmes in 2014/15.
・In 2014/15, more than 6,800 Japanese university students enrolled in short-term courses at UK universities, an increase of more than 20% since 2012/13.
This trend has been spurred by new government scholarships for short-term study and increasing demands from the business sector for graduates with experience of living and studying overseas. The short-term market is likely to see continued growth in the coming years as more Japanese universities adjust their academic calendar to allow students to enrol in summer/spring courses overseas.
About the Guidebook
This publication seeks to sustain and improve the UK’s share of the short-term market by highlighting the quality and variety of courses on offer. UK universities offering summer/spring courses, Junior Year Abroad, or Study Year Abroad courses are invited to promote their programmes in the guidebook.
Target Market
• Current Japanese university students interested in short-term study abroad opportunities (spring/summer courses, Junior Year Abroad, and Study Year Abroad courses)
Guidebook Contents
• Introduction to university study in the UK and the various study options available (prepared by the British Council)
• A map of the UK showing the location of participating institutions (prepared by the British Council)
• Institution profiles and course information (up to 22 institutions listed in alphabetical order).
Each profile page will consist of:
• Institution name, logo, and contact details
• Brief information on the institution (up to 150 words)
• Course information including dates, tuition fees (up to 200 words)
• Up to three photographs per profile (the British Council will select 1-3 photographs that best fit the space)
Guidebook specifications:
• Dimensions: W169mm × H229mm
• Total pages: 28, all colour
• Print run: 3,000 copies
• Shelf life: 12 months (late-January 2017 to late-January 2018)
Distribution plan
Printed version (3,000 copies)
The guidebook will be distributed through the following channels:
• British Council student-facing events including two Education UK Exhibitions (March and October, 2017)
• In-house study abroad seminars at the British Council, Tokyo (6 seminars throughout 2017)
• External study abroad events organised by universities and schools throughout Japan (20-30 events in 2017)
• British Council front of house display
• Direct posting to Japanese universities and local study abroad agents upon request
On-line version
The guidebook will be featured on the British Council Japan’s main website for promoting study opportunities in the UK in easy-to-view PDF format. The link will be advertised at regular intervals through the following channels:
• British Council corporate e-flyer (11,000 subscribers), Facebook (14,000 likes) and Twitter (12,600 followers) accounts
• Japan Official IELTS Facebook page (4,600 likes) and IELTS Japan Official blog (average monthly unique users: 2,000)
• Education UK monthly e-newsletter (1,900 subscribers)
• British Council IHE e-newsletter (1,200 subscribers – mainly university international office staff)
• British Council Teaching Centre monthly e-newsletter (3,100 subscribers)
Reference Material
• University Short-term Study Guidebook 2016 edition: http://issuu.com/bceastasia/docs/univ-short-term-guidebook-2016-17?e=0/34663947
Cost:
• One profile page: £600 (translation and design fee inclusive)*
*exclusive of applicable VAT. Invoices will be sent at the end of January 2017.
Production schedule
• Deadline for booking space: 6 October 2016
• Deadline for text/images: 4 November 2016
• Publication: late January 2017
Applications
• Bookings will be accepted on a first come first served basis. To reserve a space, please complete the attached application form and send to: JP_BC-SIEM@britishcouncil.org by 6th October 2016.
Contact
If you have any enquiries about this opportunity please write to:
Hal Parker
Projects Manager (Education)
British Council Japan
Email: hal.parker@britishcouncil.or.jp
Tel: +81 3 3235 8025
To reserve a space, please complete the attached booking form and send to:
JP_BC-SIEM@britishcouncil.org by 6th October 2016. Bookings will be accepted on a first-come first-served basis.