Opportunities to co-present on 2018 webinar series for counsellors in USA

UK universities are invited to join as co-presenters on the British Council USA's 'Guiding students through UK undergraduate admissions' webinar series. A series of four webinars, produced in collaboration with UCAS, will provide US college counselors with essential information on guiding their students in applying to an undergraduate course in the UK. 

Participating universities can select which webinar they would like to co-present on and will have 10 minutes at the end of the webinar to comment on the webinar topics from their institution’s perspective and highlight their university’s undergraduate courses and resources for counselors and international students. 

Each participating university will also receive one bespoke e-shot featuring information about the university which can be used to highlight the university's undergraduate courses, resources for counselors and upcoming US visits that will be distributed to the British Council USA counselor database of 4,278 independent and school counselors before the webinar.

Please note: a maximum of two universities may participate in each webinar. Sign-ups are first-come, first-serve.

Background

This webinar series follows on the success of the 2017-18 webinar series for counsellors. Four webinars were produced between September 2017 and February 2018 in collaboration with UCAS and the US Department of Education. A total of 263 counselors participated in the webinars and 6 UK institutions co-presented. 

In the US, there continues to be a rise in interest in UGT degrees in the UK. For the 2017-18 application cycle, the UK experienced its’ highest volume of undergraduate applications and acceptances from the US. However, the US continues to be one of the countries with the lowest conversion rates from applicants to enrolments in UCAS. 

By building an increased familiarity with and knowledge of the undergraduate application process among US college counselors and prospective students, the webinars aim to have a positive impact on the application-to-enrolment conversion rate and grow the number of applications to the UK. 

The digital format also allows for a broad geographical reach in a highly dispersed market.

About the webinars 

The British Council USA will produce four webinars between May 2018 and February 2019. The webinars will be produced in collaboration with UCAS on the following topics:

• Wednesday, 23 May – Confirmation and Clearing- what does this mean for your student?
• Wednesday, 19 September- Introduction to applying for an undergraduate course in the UK: UCAS Course Search, UCAS application basics, the 15 October deadline and becoming a UCAS Centre
• Wednesday, 7 November - Unpacking the undergraduate application: personal statement, references, supplemental questions and predicted grades 
• Wednesday, 20 February- Conditional and unconditional offers- what does this mean for your student?

The webinars will target US college counselors and independent education consultants. Webinar dates are tentative and subject to change.

Participation fee

There is a £1,200* participation fee per institution which includes co-presenting on one webinar and receiving one bespoke e-newsletter to the USA counselor database. The fee will cover distribution and promotion of the webinar, a report following the webinar and the leads from the webinar.

Please note: a maximum of two universities may participate in each webinar. Sign-ups are first-come, first-serve.

*Not including VAT

Promotion

The webinar series will be promoted via the British Council USA counselor database, British Council USA website and social media channels including Facebook, Twitter, and Instagram, and through professional organisations such as the National Association for College Admission Counseling (NACAC).

Benefits to UK institutions

• Participation in a British Council USA and UCAS webinar with 10 minutes at the end of the webinar to comment on the webinar topics from their institution’s perspective and highlight their institution’s undergraduate courses and resources for counselors and international students
• University logo placement on webinar slides and British Council USA event page
• Bespoke university content featured in (1) e-newsletter to USA counselor database of 4,278 independent and school counselors
• Increased online brand visibility among US college counseling sector
• Build relationships with college counselors across the US. Participating institutions will receive the leads from the webinar 

Responsibilities of participating universities

Participating UK universities are encouraged to provide the below:

• Presenter for webinar (speaking  roles will be divided between UCAS or US Department of Education representative, British Council USA and the participating universities)
• Content for e-newsletter with a focus on university resources for counselors and international students during the application process (e.g. counselor or student listservs, Facebook groups, university-specific information sessions or webinars, upcoming US visits, scholarships for US students, etc.) 

Timeline

Deadline for applications: Ongoing

Cancellation policy

Cancellation fees will be charged for withdrawal from this event if a quotation document has been signed and submitted.

Registration

https://www.surveymonkey.com/r/P25Z8LF