The British Council is inviting UK institutions who are running pre-departure briefings and / or offer holder conversion sessions in China to join our British Council led pre-departure briefing sessions. This opportunity will allow students to attend an individual institution’s session as well as the British Council’s wider briefing session and meet with UK alumni and support services related to studying abroad. The aim of the initiative is to encourage attendance at individual institution's sessions by increasing the overall benefits to students and to build up excitement and interest in studying in the UK.
Benefits
- Add value to your conversion events to encourage more offer holders to attend
- Host a table in the welcome area to increase brand exposure and allow for individual discussions with students
- Reach a larger number of students across tier one and tier two cities
- Integrated social media promotion through British Council accounts.
How it works
1. The British Council will host an interactive pre-departure briefing session (approx. one hour) open to all students intending to study in the UK
2. Selected study abroad services (banking, accommodation, airlines etc.) will host booths to provide students with information regarding available support services for students going to study in the UK
3. Individual institutions will be allocated a one hour timeslot in a private room to host their own pre-departure briefing / conversion event to all their offer holders
4. Individual institutions will be provided with a table in the welcome area to interact with students and further brand exposure
5. Individual institutions will be included in integrated promotional posts on British Council social media accounts
Audience (for British Council session and welcome area)
- Students with confirmed UK offers
- Potential students interested in studying in the UK
- General public including; parents, agents, English language learners, alumni etc.
City schedule
Date | City | Location |
Saturday 12 May | Chengdu | The Ritz Carlton, Chengdu / 成都富力丽思卡尔顿酒店 |
Sunday 13 May | Beijing | Renaissance Beijing Wangfujing / 北京金茂万丽酒店 |
Saturday 19 May | Shanghai | Four Seasons (Puxi) / 上海四季酒店 （浦西） |
Saturday 26 May | Qingdao | Le Meridien / 青岛艾美酒店 |
Sunday 27 May | Guangzhou | Sheraton Guangzhou / 粤海喜来登酒店 |
Saturday 02 June | Hangzhou | Hangzhou HaiWaiHai Crown Hotel / 杭州海外海皇冠大酒店 |
Sunday 03 June | Wuhan | Westin Wuhan Wuchang / 武汉富力威斯汀酒店 |
| Saturday 09 June | Nanjing | Sheraton Nanjing Kingsley Hotel & Towers 南京金丝利喜来登酒店 |
Example day schedule*
Time | Location | Programme |
12:00 – 13:00 | Private room | Individual pre-departure briefings
|
13:00 - 13:30 | Grand Ballroom | Registration |
13:30 – 16:00 | Grand Ballroom | British Council pre-departure briefing and welcome area opened |
13:30-16:00 | Grand ballroom | Host a table in the welcome area |
16:00 – 17:00 | Private room | Individual pre-departure briefings |
*Timings may change
Responsibilities
Participating institutions will be responsible for:
- Inviting their offer holders to attend the individual sessions
- Bringing any institution specific branding or publication materials
- Designing and delivering the individual sessions
Participation fee
The British Council will charge a participation fee of £800 (exclusive of VAT) per city.
The fee includes:
- Individual room for pre-departure briefing session
- Table in the welcome area
- Integrated promotion through British Council social media
The fee will cover planning, coordination, registration and onsite support in each city.
How to apply
Please complete the attached application form and send it to siem.china@britishcouncil.org.cn by Friday 27 April 2018.
Please note: A maximum of six institutions can participate per city; places will be allocated on a first-come first-served basis.