MARKETING CAMPAIGN FOR UK INSTITUTIONS TO REACH STUDENTS ACROSS SRI LANKA

A series of activities and events designed to attract students from Sri Lanka to pursue higher studies in UK institutions.

The Student Marketing services at the British Council provide an interactive platform for potential students to decide between UK institutions and receive subject information, details on the application process, and other relevant details required to proceed with their higher education in the UK. The network of students and British Council’s credibility has been known to attract potential students for these sessions.

The British Council’s student recruitment initiatives in Sri Lanka have proved to be a popular offer to UK institutions ensuring quality lead generation over the past few years.

UK qualifications have high reputation and demand among Sri Lankan students and parents. As a result of this, more and more students aspire to study in the UK.
The growing economy in Sri Lanka is another encouragement for students to consider UK as a destination to study.

SRI LANKAN EDUCATION MARKET:
 3065 students enrolled to study in the UK in 2013/14.
 Over 229,000 students sit for Sri Lankan A-Level examination.
 Student demand, more than 12,000 students study for UK A-Levels in Sri Lanka.

WHY USE THE BRITISH COUNCIL:

 The British Council brand name creates credibility which attracts potential local students and parents.
 We can customise promotional campaigns and bespoke services to suit all requirements.
 We have an up-to-date student database of 2,000 students collected from recent school visit missions and Education UK exhibitions.
 British Council attracts over 12,000 students who study UK A-Level examinations as the biggest examination centre for Edexcel and Cambridge in Sri Lanka.
 Attractive digital packages to reach large audiences across Sri Lanka through social media and web platforms. Promote your institution to over 1300 followers on Education UK Facebook and annually over 1800 Sri Lankan visitors on www.education.uk/srilanka

SERVICES OFFERED:

 Press advertising on behalf of the University under the British Council banner.
 Social media campaigns using the Education UK FB page which has an approximate weekly student engagement of 5000.
 Direct mailers and SMS campaigns to over 2000 students from recent school visits and missions, exhibitions and other Education UK events.
 Venue and other facilities to conduct recruitment initiatives at the British Council offices in Colombo and Kandy.

BENEFITS:

Promote your institution to thousands of Sri Lankan students and influencers and position the UK as the first choice for international education

Opportunity to explore recruitment leads for future enrolments

Take advantage of the British Council’s large student networks and digital audiences

Raise your institution’s profile amongst students in Sri Lanka, increase you brand presence through digital campaigns

AUDIENCE:
Higher Education Institutions

TARGET AUDIENCE:
O-Level and A-Level students (UK and Sri Lanka Curriculum).
 IB students.
 IELTS candidates.
 University students.

WHEN:
The ideal time period to start student marketing is from April to August and November (for January intake) each year.

EVENT VENUE:
We can organise events at the British Council offices in Colombo and Kandy for UK institutions.

PARTICIPATION FEE:
Total cost of the above package is GBP 1050 (excluding the actual cost of PRESS advertising and UK VAT) per event. We can also tailor make packages using these services to suit your needs better. For such requirements do get in touch with us at the contact details provided below.

For further details:
Ghazie Jumar - ghazie.jumar@britishcouncil.org
Niroshi Siriwansa - niroshi.siriwansa@britishcouncil.org