Ed
EducationUK in South Asia launched student e-newsletters in Bangladesh, India, Nepal, Pakistan and Sri Lanka in March 2016 and a second edition went out to over 25000 students in May 2016 with UK Institutions advertising in specific country editions.
The newsletter showcases the various study options in the UK, practical advice on living, accommodation, visas, exciting places to visit, cultural experiences and adventures, possible career paths after completion of a UK degree, scholarships, alumni success stories (for which we have asked you to send in articles) country-specific events and activities and more!
Opportunity:
We would now like to invite UK Higher Education Institutions to feature by placing your advertisement in the next edition of EducationUK e-newsletter, to be released in July 2016.
Your advertisement can be a brief highlight about new courses at your institution, scholarships being offered, promoting new sessions or specific subjects, articles on your campus, offers for international students and local events like pre-departure briefings or opportunities to meet your staff in country.
The next few issues will be released in July, September and November 2016.
Please see the 'Student Newsletter promotion'July 2016' document below to see the different designs of ads that can be taken up by an Institution, cost of advertising and other important details.
A sample of the May 2016 newsletter is given below for reference - each country has the same design and similar content except for the country-specific content.
We can only host 1 Display advert and 2-3 Advertorials per issue. We will publish the ads on a first-come, first-served basis. If there are more ad requests from Institutions, we can reserve those for the next issue.
Reach:
The e-newsletter will be sent to the students databases registered through the VRS from our exhibitions and other student facing events
After release to the student databases, the newsletter will be promoted on our British Council and EducationUK web and social media channels such as Facebook.
| Reach figures for MAY 2016 issue | |||
|---|---|---|---|
| Country | Number of recipients | Open rate | Click rate |
| Bangladesh | 11157 | 12.8% | 8% |
| India | 10580 | 11% | 10.3% |
| Nepal | 1473 | 20% | 15.5% |
| Pakistan | 1761 | 23.3% | 11.3% |
| Sri Lanka | 300 | 34% | 10% |
Advertising UK Institutions will receive a report with click and open rates as well as click rate on the ad, after the newsletter has been released.
Please send your expressions of interest for the July 2016 issue via email to Aatreyee Guha Thakurta at Aatreyee.GuhaThakurta@britishcouncil.org and cc siemsouthasia@britishcouncil.org by 24 June 2016.