The British Council China is organising a brand-new Study UK: Discover You exhibition at the China International Education Exhibition Tour (CIEET) from 25 March to 09 April 2017. For UK institutions who have already signed up, and for those who or are tempted to join the road show, there are two special highlights of the exhibition.

The Beijing stop of CIEET, on the 25 and 26 March, will see the launch of our new Study UK: Discover You brand. The new brand showcases the UK as a study abroad destination that offers the perfect combination of world leading education and life enhancing experiences. The UK pavilion will consist of an all-encompassing design representing the strengths, values and reach of UK education and institutions. The brand launch will be supported by a range of online and offline media activities to maximise impact. This coordinated brand launch offers a not-to-be-missed opportunity for UK institutions to showcase themselves and recruit prospective students. Detailed features are as follows:

 

 

City of CIEET 2017

Features of the UK Pavilion

Action / What will participants need to do

Beijing

  • 2.5m x 2m standard booth WITHOUT panels will be provided to each UK participant
  • Standard furniture will include one information desk with participant logo and two chairs
  • One single side backdrop with participant profile message with spotlight will be the main fascia board of the booth
  • Design of backdrop will be confirmed with participant after raw design materials are received
  • The UK pavilion will be designed with Great campaign and Study UK: Discover You branding.

 

  • No extra charge on the design
  • Submit  your university design file logo and images for the backdrop and information desk before 10 February 2017
  • Submit the participant profile before 10 February 2017
  • Confirm the design of the backdrop by 17 February 2017

 

Xi’an, Zhengzhou, Shanghai, Nanjing, Chongqing & Guangzhou

  • Standard booth provided by the CIEET Organising Committee
  • Standard furniture will include an information counter and chairs provided by the CIEET Organising Committee
  • Study UK: Discover You branding on all fascia boards with exhibitor’s name will be provided by British Council
  • Exhibitors can set up their own pull-up, banner and table cloth within their booth

 

  • Post own branding material e.g. pull-up and banner with the CIEET Organising Committee service or own freight

 


A UK Manufacturing Engineering Zone will be set up at the Study UK: Discover You Exhibition in all cities to showcase the excellence of the UK's manufacturing engineering programmes. Due to China's Made in China 2025 (MiC2025) initiative, which aims to transforms itself into the world's leading manufacturing power, manufacturing engineering professionals will be highly sought after in the near future. This opens the door to a multitude of new opportunities for UK institutions offering manufacturing engineering and related programmes.

In the UK Manufacturing Engineering Zone, videos featuring UK institutions’ manufacturing engineering programmes will be played on a loop; a poster introducing relevant programmes will be displayed, a manufacturing engineering booklet will be distributed to visitors and British Council staff will be on hand to answer enquiries on UK education. The Manufacturing Zone is an excellent opportunity for you to promote your manufacturing engineering courses and raise your public profile in mainland China. Please refer to the attached invitation for further details.

How to sign up

To sign up for the Study UK: Discover You Exhibition and/or the UK Manufacturing Engineering Zone, please complete the application form and send it to Mr Jack Lu at jack.lu@britishcouncil.org.cn as an attachment by 6 February 2017. Places will be allocated on a first-come, first-served basis.

Should you have any enquiries, please contact:

British Council China Coordinator

Mr Jack Lu

T: +86 (0)20 8510 3024

E: jack.lu@britishcouncil.org.cn

Attachment
3D design preview of UK pavillion.pdf
CIEET 2017 Application form.doc
Manufacturing Engineering Zone - application form.docx
Manufacturing Engineering Zone - invitation_final.docx