JANUARY 2017 edition: Call for UK Institutions to advertise in Student e-Newsletters in South Asia

EducationUK in South Asia launched student e-newsletters in Bangladesh, India, Pakistan and Sri Lanka and we have seen a steady rise in subscribers each month. Our newsletters have a readership of over 35000 students in South Asia, from all academic fields. Our newsletter open rates average over 19% in a region where on average 26 people out of one hundred have access to the internet. We have strong social networks in the region and promote our newsletter via social media channels to ensure the widest reach for your advert.

The newsletters are so popular because they contain everything potential students need to know about studying in the UK. We showcase study options in the UK, practical advice on living, accommodation, visas and also include exciting places to visit, cultural experiences and adventures. We like to prepare students for life after study too and so include possible career paths after completion of a UK degree, scholarships, and alumni success stories (submit yours). All of our newsletter subscribers have registered to receive information about UK study opportunities through our website, exhibitions and events.

Please see the attached document below to see the different designs of ads that can be taken up by an Institution, cost of advertising and other important details. Click on the country name below to see a sample of the November 2016 newsletter- each country has the same design and similar content except for the country-specific content.

Bangladesh     
Pakistan
India
Sri Lanka

Reach potential students

Place your advertisement in the next edition of the EducationUK e-newsletter which will be released in January 2017. Your advertisement could highlight new courses at your institution, scholarships, new sessions or specific subjects, your campus, offers for international students and local events like briefings and receptions or opportunities to meet your staff in country.

Each bi-monthly issue runs 1 x display advert and 2 x advertorials that are allocated on a first-come, first-served basis. If there are more ad requests from Institutions, we can reserve those for the next issue.

Open rates have increased with the November 2016 issue (avg. 10%) while click rates continue to be the same at over 9% avg.

Advertising UK Institutions will receive a report with click and open rates as well as click rate on the ad, after the newsletter has been released.