The Guide to UK Qualifications in Hong Kong (TNE Guide) 2012-2013

Now in its fifth edition, we are pleased to inform you that British Council Hong Kong will be producing the updated Guide to UK Qualifications in Hong Kong for 2013/14 in collaboration with JobMarket.

The Guide aims to achieve several objectives:

1. To help students in Hong Kong to better understand the study opportunities offered by UK institutions in partnership with local institutions that lead to UK qualifications;
2. To increase awareness among potential students of the quality and types of courses available; and
3. To assist the UK and local providers to reach out to potential students.

Each year the Guide has grown in terms of advertisers and content. The market has grown too, with UK TNE students in Hong Kong increasing to 30,000 students.  This year’s Guide will therefore continue to be a much sought after publication, and an essential guide for students looking for courses.

The initial print run will be 11,000 copies, supported by a dedicated advertising campaign, to be distributed by:

- British Council channels such as exhibition events, venues, upon student request
- Local operators, each receiving an initial limit of 50 copies each
- Ten 7-11 convenience stores for redemption

This year we will also be producing an online version, with an estimated reach of 12,000 readers. This will be pushed out to consumers via the British Council e-newsletter and Direct Marketing to opted-in students on British Council’s marketing database.