The guide, produced by the British Council, is expected to be ready in March 2013 and will be in Thai and English in order to communicate to a wider target group. The content will be tailor-made to the requirements and nature of Thai parents and students, and will include the following information:

  • General information about the UK (weather, geographical characteristics, culture).
  • Essential information on choosing a school e.g. the UK Education system, types of schools, how to choose a school.
  • UK school alumni who are celebrities or well-known in Thailand.
  • FAQs for Thai parents and students.
  • Tips for Thai students to prepare themselves prior to studying at a school in the UK.

In addition to the content described above, we are pleased to offer space for schools in the UK to place their profile in the guidebook/ an advertisement. Each profile will consist of:

  • A school name, logo, and contact details.
  • Brief information about the school.
  • Tuition fees.
  • Two photos of the school.
  • A UK map to show the location of the school.
  • Contact details of agents in Thailand (optional).

The school profile page booking form and costs can be found in the attached file.

The guide book specification:

  • Dimension: A4, 4 colour
  • Print run: 15,000 copies
  • Shelf life: 1 year

Distribution plan

  • Parents/students/UK alumni on the database interested in school education in the UK.
  • Distributed at UK school talks and other British Council activities with the right target group.
  • Golf and sports clubs and high end restaurants and cafés.
  • Potential schools, agents, business partners.
     

For UK schools and colleges interested in having their profile in the guidebook , please contact Uraiwan Samolee by 4 February 2013.