GREAT Taste of Britain: opportunity to promote education offerings on hospitality, culinary arts and professional cookery

‘GREAT Taste of Britain’ is a promotional campaign organised by the British Trade and Cultural Office (BTCO) in Taiwan, showcasing the British food-and-drink industry and its development nourished by trainings and education that UK education sector has to offer.

As part of the campaign, British Council is working with BTCO to raise awareness of courses in certain areas which prospective students can access in the UK, through the three-day European Education Fair Taiwan (EEFT): hospitality, hotel management, culinary arts and professional cookery. To promote this education provision, the exhibition guide (UK-focused) will be produced with an introductory article, information on UK exhibitors and advertising spaces that are open to institutions with interest in raising profile of courses related to the above subjects.

Given the purpose of maximising exposures for the campaign in the EEFT, a thematic pavilion featuring GREAT Taste of Britain will be arranged in the Taipei venue on 18-19 October 2014.

Please see below for the advertising opportunity.

(A) Advertising on the exhibition guide (UK-focused)

• Printed in 2,500 copies;
• Audience: visitors to the EEFT on 17-19 October 2014;
• Distribution: during the fair opening hours in Tainan and Taipei;
• Print size: W 148 mm x H 210 mm (A5);
• Cost: £250.

(B) Listing on News& Events on the Education UK Taiwan website
• Monthly visits: approximately 2,000;
• Audience: students, agents and general publics with interest in studying and living in the UK;
• Cost: £150 per two weeks.

Special rate for (A)+(B): £350.

Institutions wishing to book a place please fill in the attached form and return to silvia.fan@britishcouncil.org.tw by 22 August 2014.