GREAT Campaign and the Clipper Round the World Yacht Race

The 2015-16 partnership between the Government’s GREAT Campaign and the Clipper Round the World Yacht Race provides a unique springboard for British
brands to gain international exposure and embark on a truly global trade mission.

The race’s multi-faceted partnership platform outperforms traditional sponsorship approaches and can be engineered to meet objectives including:

developing and securing new business,
increasing brand exposure,
enhancing employee engagement
empowering community and social responsibilities.

Established 20 years ago this series will be the tenth anniversary edition. It has built a strong reputation and is a powerful blend of intense competition and human endeavour. It is now the world’s longest ocean race and enables individuals to take on the toughest oceans on the planet. No previous sailing experience is required as crew complete a comprehensive pre-race training programme.

At its core the Clipper Race is about people and is powered by our global network and partners who share our values – exceeding the expectations of crew and sponsors alike.

THE GREAT BRITAIN CAMPAIGN
GREAT is the Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. The campaign is currently active in over 144 countries and combines
the international growth promotion efforts of UK Trade & Investment, VisitBritain, British Council and FCO. GREAT aims to deliver significant and long-term increases in trade, tourism, education and inward investment to support the prosperity and growth agenda.

The great British spirit of adventure is not confined to exploration and sport but extends to creativity, business innovation and entrepreneurship. The Clipper Race builds on this and our history as a great maritime trading nation to be the perfect metaphor for GREAT!

23:1 ROI in PR value alone
152 new business connections
4.4BN OTS [Opportunity to See]
133 countries follow the race
18 months global exposure
60 team brand ambassadors
14 markets visited
2 TV series

TEAM PARTNER

A Team Partner with the GREAT Britain yacht will experience powerful brand association benefits alongside GREAT Britain which is ranked fourth globally in the 2013 ‘Most Valuable Nation Brands’. Not only will the Team Partner have brand presence on the yacht but also brand exposure in activation events, corporate hospitality, Host Ports, literature, digital and social media and creative product placement opportunities.

A GREAT British brands yacht provides more than a prominent floating billboard – it creates a focal point for global activation and exclusive access to the Clipper Race and UKTI partnership networks including business events, hospitality and in-port sailing.

Team Partners will connect their brands with more than 50 crew members, either taking on the full circumnavigation or one or more legs of the race. The team is led by a professional skipper and offers strong human stories with ‘real’ people achieving the remarkable – creating emotional brand relationships with aspirational values.