As part of the GREAT campaign to increase undergraduate student enrolments, our team is producing a guide for university guidance counsellors as part of an EducationUK Counsellor Toolkit. Intended to reduce barriers to study in the UK, the guide will include all of the necessary information that counsellors need to advise their students about studying in the UK from the application process to actually moving to the UK. The guide targets high school and study abroad counsellors with separate editions for the US and Canada.

The purpose of this guide is to complement our existing efforts to promote university study in the UK through the EducationUK and SIEM programmes in the USA and Canada. It will sit alongside our current Education is GREAT campaign and will be one of our main resources for counsellors.

Guide Specification

• PDF version and printed versions of the guide
• Include information on UK higher education on the following topics:
-What makes a UK degree different from US and Canada
-Application processes
-Accommodation
-Finance and funding
-Visas
-Why the UK should be a top choice for your students
-Employability
-Pre-departure and orientation
-Serving students with specific needs and interests
• University profiles

Distribution and Promotion Specification

• This will be distributed as part of our EducationUK Counsellor toolkit which will include: videos, posters, presentations, and more.
• The toolkit will be distributed via email to our growing database of counsellors we engage with, which is currently over 1,000.
• The guide will be promoted via relevant professional organisations and networks (such as NACAC, ACCIS, HECA, IECA etc).
• It will be hosted on the British Council USA and Canada’s webpages in PDF form, with a link to it from the EducationUK counsellor page.
• It will be distributed as a printed version at all EducationUK and British Council counsellor facing events in the US and Canada including our upcoming fall tours in Vancouver, Victoria, Calgary, Ottawa and Toronto (Canada); New York City, Chicago, DC, and Indianapolis (USA)

How you can participate

UK universities have an opportunity to raise their profile through the guides by purchasing adverts and university profiles:

• Full page advert:
- One powerpoint slide
- 25.4 cm wide by 19.05 cm high
- Can purchase in either edition
- Full colour
- First-come, first-served basis
- Accepting the first five to sign up for each edition (5 for the US version; 5 for the Canada version)
- Must submit a slide in powerpoint format
- 300 dpi
(see relevant dates below)

• Half page advert:
- Half of a powerpoint slide
- 12.7 cm wide by 19.05 cm high
- Can purchase in either edition
- Full colour
- First-come, first-served basis
- Accepting the first ten to sign up for each edition (10 for the US version; 10 for the Canada version)
- Must submit half of a slide in powerpoint format
- 300 dpi
(see relevant dates below)

• Profile
- Alphabetized guide of UK university profiles
- Non-branded
- Included in both editions
- Full powerpoint slide of information per university
- Profile will include information regarding: contact info, university size, type of school, affiliation (if any), school environment, student body size, most popular majors, admissions ratings, admissions requirements, student life, etc.
- Profiles will serve as a tool for counsellors to help students choose a school
- Must submit profile sheet
(see relevant dates below)

Costs
• Full page in one guide - £600 (exc. VAT)
• Half page in one guide - £400 (exc. VAT)
• University profile in both guides - £200 (exc. VAT)

Timeline
• Sign-up by: 14 July 2014
• Profile sheets will be sent to participating universities: 16 July 2014
• All designed advertisements and/or profile sheets must be sent to caprice.hoeveler@britishcouncil.org by: 1 August 2014
• Guide completion date: 1 September

Sign up here:
https://www.surveymonkey.com/s/2XSJQV5

Sign up here:
https://www.surveymonkey.com/s/2XSJQV5