The British Council produces publications in most East Asia markets, in order to educate prospective parents and students and also channel partners such as education agents on study options in the UK. For UK institutions advertising in these publications presents an opportunity to establish or reinforce brand awareness.
Should you wish to advertise in any of these publications, please email Steve Corry, Regional Business Development Manager at steven.corry@britishcouncil.org.hk, and relevant British Council country staff will then be in touch with you. Full details of each publication can be found in the following pages below.
Market | Publication | Sector/Topic | Month of production | Circulation | Previous version | Cost Options |
China | Education UK booklet | All | April | 20,000 |
| £1,000 |
China | Subject Guide | Sports; Literature/film/ drama | October; December | 10,000 | N/A | £600 - £1,000 |
China | Guide to summer schools/short courses | Summer schools/short courses | October | 10,000 | £300 - £500 | |
China | UK Schools Guide | Schools, Colleges | October | 10,000 | £300 - £800 | |
Hong Kong | Study in the UK Guide | All | July | 13,000 | HE: £1,300 Schools & Colleges: £720 - £1,080 | |
Japan | Education UK Guidebook | All | June | 20,000 | £1,500 - £2,800 | |
Vietnam | Education UK Guide | Pre-university & UG; PG | June | 5,000 | N/A | £550 - £1,800 |
Vietnam | Financial planning for studying in the UK | Scholarship offers | June & December | 5,000 | N/A | £700 |
Publication Details
China – Education UK booklet
Circulation: 20,000
Target online views: N/A
Distribution Channels: National education exhibitions, agent workshops, local events.
Print date: April
Submission of materials:
Sign up deadline: End of March
Publication Format: 210mm x 145mm page size
Advertising Options: Advertorial £1,000
China – Subject Booklet (Sports & Literature/Film/Drama)
Circulation: 10,000
Target online views: 40,000
Distribution Channels: National education exhibitions, agent workshops, local events.
Print date: October (Sports) & December (Literature/Film/Drama)
Submission of materials: End of June (Sports); end of September (Literature/Film/Drama)
Sign up deadline: End of April (Sports); end of June (Literature/Film/Drama)
Publication Format: 210mm x 210mm page size
Advertising Options: Profile listing - £600; Advertorial page - £1,000
China – Guide to Summer Schools and Short Courses
Circulation: 10,000
Target online views: 40,000
Distribution Channels: National education exhibitions, agent workshops, local events.
Print date: October (Sports) & December (Literature/Film/Drama)
Submission of materials: End of June (Sports); end of September (Literature/Film/Drama)
Sign up deadline: End of April (Sports); end of June (Literature/Film/Drama)
Publication Format: 210mm x 210mm page size
Advertising Options: Profile listing - £600; Advertorial page - £1,000
China – UK Schools Guide
Circulation: 10,000
Target online views: 20,000
Distribution Channels: National education exhibitions, agent workshops, local events.
Print date: October
Submission of materials: End August
Sign up deadline: End of July
Publication Format: 147mm x 210mm page size
Advertising Options: Alumni story - £100; Profile - £200; Advertorial page - £200;
Centrespread £500; Inside cover/back cover £800.
Hong Kong – Study in the UK Guide
Circulation: 13,000
Target online views: 2,000
Distribution Channels: Education agents, school counsellors, British Council events.
Print date: Early July
Submission of materials: End of April
Sign up deadline: End of March
Publication Format: 194mm x 281mm page size
Advertising Options: For HE: Advertisement + student/alumni/staff profile £1,300
For Schools and FE: Advertisement only £720 or
Advertisement + student/alumni/staff profile £1,080
Japan – Education UK Guidebook
Circulation: 20,000
Target online views: N/A
Distribution Channels: Local schools and colleges, education agents,
municipal and prefecture international offices, British Council events.
Print date: June
Submission of materials: Mid April
Sign up deadline: End of March
Publication Format: 182mm x 257mm page size
Advertising Options: Various options from half page ad to two page spread,
range £1,500 to £2,800.
Vietnam – Education UK Guide
Editions: Pre-university and undergraduate; Post-graduate
Circulation: 5,000
Target online views: N/A
Distribution Channels: Agent events, exhibitions and other British Council events.
Print date: Mid June
Submission of materials: Mid May
Sign up deadline: End of April
Publication Format: 210mm x 295mm page size
Advertising Options: Half page ad £550, full page ad £1,000.
Vietnam – Financial Planning for Studying in the UK (for promotion of scholarships)
Circulation: 5,000
Target online views: N/A
Distribution Channels: British Council events, online promotion.
Print date: June and December
Submission of materials: May and November
Sign up deadline: April and October
Publication Format: 148mm x 210mm page size
Advertising Options: One page scholarship profile £700.
| Attachment |
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| East Asia publications_March 2016.pdf |