Advertorial advertisement spaces still available in the Education UK Newsletter!
SIEM has launched the Education UK Newsletter as a new direct marketing opportunity in the USA region. We aim to provide UK institutions an affordable option to increase brand awareness, promote specific programmes or courses, scholarship or other opportunities relevant to a specific market, and to offer a high-quality and consistent channel for institutions to engage with a highly targeted audience.
The newsletters are dispatched to a highly-targeted database of prospective students and will offer practical advice to prospective students on the various study options in the UK, application processes, accommodation, visas, exciting places to visit, cultural experiences and adventures, as well as market-specific information including scholarships, alumni success stories and events.
Our newsletters have a readership of nearly 5,000 students from all academic fields and average a 13.75% open-rate. On average, the US has an average open rate of 21.96% for the education and training industry. However, our average click-through rate of 5.06% performs considerably better than the industry standard, which is currently 2.75%. Education UK in the US and British Council in the US have strong social networks in the region and promote our newsletter via social media channels to ensure the widest reach for your advert. Additionally, our education team in the US is reaching out to our database of 23,000 SAT test takers who have indicated that they are considering international full degree options to promote our student e-newsletter. Our database, open-rates, and click-through rates will all grow as we interact with more students eager to learn more about UK higher education.
Education UK newsletters were launched in the USA in July 2016 and we are now pleased to be able to offer advertising opportunities in future editions in the USA. We will continue to send newsletters in December 2016 and January 2017.
Reach potential students:
Place your advertisement in future editions of the e-newsletter. Spots are still available. Your advertisement could highlight new courses at your institution, scholarships, new sessions or specific subjects, your campus, offers for international students and local events like pre-departure briefings or opportunities to meet your staff in country.
Please see attached for advert specifications.
Please see full pricing and reach details and Terms and Conditions in the attached PDF document. Please use the following SurveyMonkey link to register your interest. Bookings taken on a first-come, first-served basis.
https://www.surveymonkey.com/r/EdUKSIEMnewsletter