Digital Marketing Options

We are pleased to provide UK institutions with several platforms to promote themselves through a variety of online channels. The majority of Korean students search information online before they decide on which university to apply, therefore, having constant exposure on popular websites is extrememly beneficial for student recruitment. As each institution has different goals and objectives there is no "one size fits all" package, rather institutions can choose from a range of platforms and content such as dedicated postings with photos, video clips and other interactive channels.

Platforms

NAVER: NAVER is the most popular online/mobile platform in Korea. The portal has since grown to offer a variety of related resources including online communities, news, shopping resources, knowledge search, maps, books, email service, and browser toolbars. In July 2014, the search engine handled 77% of all web searches in South Korea. British Council is an official partner of NAVER for UK/Korea 2017/18 Creative Futures, to provide online users with access to a range of diverse British contents from culture and arts, education, and to life style through its platforms such as TV cast and N Post.

Korean Billy, a celebrity YouTube star with nearly 90,000 followers, communicating to audience through his two main YouTube channels. He is known as a British dialect genius and gained popularity by introducing various British style English. He was recently invited by University of Cambridge as a cultural ambassador, and BBC featured him for his unique sensation in Korea.

The Chosun Media Group: The group is one of Korea's largest media groups. Chosun Media, encompassing a wide range of subsidiaries from broadcast and new media to publishing.
Chosun Media are interested in the Education market and can deliver high quality marketing together through their own channels, such as television, newspaper, mobile, but also to external channels through their connections to other media companies.
 
Forfurther details of these channels and campaign examples, please refer to the attached pdf file.
 
 

 

Please contact Youngah Kim (Youngah.kim@britishcouncil.org) to discuss your specific marketing objectives. We will be happy to discuss and then provide a bespoke proposal.

Attachment
20170801_Korea_Digital Marketing Options_Final.pdf