Digital marketing approach to increase student recruitments in Sri Lanka

Sri Lanka strives to transition to an upper middle income country with a growing rate of around 8% (Source). Among the strategies that the government has adopted to support economic development includes, island-wide infrastructure development, attracting Foreign Direct Investments, strengthening the capital markets, relaxing exchange control regulations and a low tax regime.

Sri Lanka has made great strides toward becoming an electronically enabled society. Citizens throughout the country are more technologically literate.

Sri Lanka has made notable achievements in using ICT for development with the footprint of activities spanning the nation, from urban centres to rural areas.

The legal framework has been enhanced, and capacity building has strengthened the local ICT industry in terms of training, certification and business linkages.

Sri Lanka is in the middle of a digital boom: there’s increasing Internet penetration, mobile subscriptions are increasing rapidly and more people are using internet. Sri Lanka’s population of Internet users, aged 15 to 60 years, grew from 2.5 million to 2.8 million between 2012 and 2013.

We have attached the integrated digital offer or your convenience. Our digital offer gives you the flexibility to design content and messages for campaigns to suit your requirement and the Sri Lankan market needs.

We are happy to discuss your objectives and provide you expert advice and consultation on digital marketing strategies and campaigns to cater your needs. 

To discuss direct marketing approaches in Sri Lanka, please contact Ghazie Jumar (Assistant Manager SIEM).