UK universities are invited to participate in the British Council’s transnational education (TNE) zone at the China Education Expo 2017, which is scheduled to take place in Beijing on 21-22 October and in Shanghai on 28-29 October. The TNE Zone, which will celebrate the breadth and depth of UK universities’ joint programmes / joint institutes in China, is now open for applications from all UK universities.
The TNE zone is specifically designed to provide UK universities with an effective platform to recruit prospective students and raise institution’s profiles by showcasing what their TNE programmes have to offer. The UK is currently in the number one position in China’s transnational education market in terms of the number of partnerships, with nearly 270 joint programmes approved by the Ministry of Education, totalling a 23 per cent market share. Nearly 57,000 mainland Chinese students are following UK qualifications in China through transnational education.
The TNE Zone will allow UK institutions to showcase their joint programmes / joint institutes in China officially approved by Ministry of Education to a highly diversified target audience, of which many will be deciding where and how to pursue a UK degree.
Outline
The TNE zone will feature a series of promotional activities that follow a consistent format in both Beijing and Shanghai, as illustrated below.
Overview of promotional activities:
Activity | Details |
Video screenings | Promotional films about participating institutions’ TNE programmes will be played in a loop at the TNE Zone |
TNE poster and booklet | UK institutions are invited to contribute content for an onsite poster at the Zone and TNE booklet that will showcase TNE programmes to students and parents who visit the exhibition |
Onsite counselling by institution representative or alumni (applicable for exhibitors only) | Face-to-face interactions with prospective students and parents |
Please note that places will be allocated on a first-come, first-served basis.
British Council staff will be on hand to provide support and answer general enquiries on UK education.
Participation fee
The British Council will charge a participation fee of £500 for video screenings and poster & booklet per exhibition city.
The British Council will charge an additional fee of £200 if UK universities participate in the onsite counselling.
The participation fee, exclusive of VAT, will cover promotion, coordination, production of the Zone, briefing and logistical support during the event.
The participation fee will not cover international or domestic travel, accommodation, subsistence or freight for exhibitors.
How to apply
Places will be allocated on a first-come, first-served basis.
Please complete the application form and return to Ms Mandy Deng at mandy.deng@britishcouncil.org.cn as an attachment by 15 September 2017.
If you have any enquiries, please contact:
British Council China Co-ordinator
Ms Mandy Deng
T +86 (0)20 8510 3015
E mandy.deng@britishcouncil.org.cn
| Attachment |
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| TNE zone - application form.docx |