We are delighted to invite UK English language schools to participate in our ELT Integrated Campaign Japan 2018.
This campaign is designed raise the profile of UK language schools via digital promotion and to provide direct recruitment opportunities through a face-to-face event aimed at prospective students and influencers. The digital campaign will run in October and November, while the recruitment event will be held at the British Council Japan on 18th November 2018.
For schools participating in the English UK Asia Pacific Roadshow this campaign represents an excellent opportunity to add further value to your trip to East Asia in November.
Please find below the latest market context together with full details of this opportunity.
Benefits of participating
Access large pool of prospective students at a time of market upturn – the ELT market in Japan is sizeable and demand is growing
Direct engagement with prospective students at face-to-face events - prospective students in Japan tend to prefer to meet school representatives and ask questions face to face before selecting their study abroad destination/course. This event therefore provides an excellent opportunity for direct engagement and conversion of students.
Excellent value for money - this integrated campaign represents a cost-effective way of profile-raising through digital channels and engaging with the target market in one-sitting.
Market Context
- The ELT market in Japan is large and interest in English language study is on the rise thanks to a host of factors including, English language education reforms at Primary School and University level, strong demand from industry for graduates with solid English language ability, the forthcoming 2019 Rugby World Cup and 2020 Tokyo Olympics, a recent boom in tourism, and a government drive to raise the profile of life-long learning.
- According to English UK, in 2017 Japan was the 8th largest source market for UK language schools with the country responsible for 4.4% of total student weeks and sending more than 13,500 students. The 2017 data showed growth in student weeks for the first time since 2013.
Campaign Format
This is an integrated campaign featuring digital promotion and a student-facing recruitment event as detailed below.
1. Digital Marketing Campaign
What's Included?
- Targeted Mailshot (2-3 schools introduced per mailshot)
- Facebook Boosted Post (1 post per institution)
Delivery: Oct-Nov 2018
2. Face to face recruitment event: ELT Information Session
Date: 18th November, 2018 (2-5pm)
Venue: British Council Japan
Participating schools: up to 5
Anticipated Audience: 60+
What's Included?
- Booth for student consultation (table, 6 chairs, wifi, power supply, no back panel)
- Presentation slot (10-15mins)
- Institution profile in event guide
Target audience
- Parents and elementary, junior and senior high school students
- University students
- Working professionals
- Agents
- School/university counsellors
Participation fee
£1,325 (exclusive of applicable VAT)
How to apply
Applications will be accepted on a first-come first-served basis. To reserve a slot, please send completed application forms to the address below by 30th September.
Hal Parker (Education Services Manager) British Council Japan
Applications will be accepted on a first-come first-served basis. To reserve a slot, please send completed application forms to the address below by 30th September.
Hal Parker (Education Services Manager) British Council Japan hal.parker@britishcouncil.or.jp